
In the vibrant world of designer toys, two characters have captured hearts and sparked passionate collector debates: Labubu and Zimomo. This comprehensive comparison guide explores their unique characteristics, design philosophies, collection value, and helps you choose which one aligns with your collecting journey.

Character Origins & Background
Both Labubu and Zimomo are brainchildren of Kasing Lung, a renowned Hong Kong-based designer who has made significant contributions to the designer toy industry. Kasing Lung's artistic vision focuses on creating characters that blend cuteness with mysterious, sometimes dark undertones.
🧝♀️ Labubu (2015)
- • First introduced in 2015
- • Elf-inspired design theme
- • Represents innocence and curiosity
- • Global breakthrough character
👹 Zimomo (2016)
- • Launched one year after Labubu
- • Demon-inspired design theme
- • Embodies mischief and playfulness
- • Strong cult following
Design Philosophy Comparison

Design Philosophy & Visual Differences
Labubu: The Innocent Elf
Labubu's design draws heavy inspiration from fantasy elves and mythical creatures. Key design elements include:
- Pointed ears: Sharp, elongated ears that give an elf-like appearance
- Large round eyes: Innocent, curious expression that appeals to collectors
- Soft color palette: Primarily pink, white, and pastel colors
- Compact proportions: Chibi-style body that emphasizes cuteness
- Smooth textures: Clean, polished surfaces with minimal sharp edges
Zimomo: The Mischievous Demon
Zimomo takes a contrasting approach with demon-inspired aesthetics that maintain an approachable charm:
- Horn-like protrusions: Distinctive curved horns that define the character
- Angular features: More geometric and edged design elements
- Darker color schemes: Black, red, and bold colors predominate
- Expressive faces: Often featuring grins or mischievous expressions
- Textured surfaces: More detailed sculpting with various surface treatments
Market Performance & Collection Value

Market Positioning & Distribution
Distribution Strategy Differences
The choice of distribution partners has significantly influenced each character's market presence and collector accessibility.
Global reach, extensive retail network, mainstream appeal
Specialized markets, collector-focused, niche appeal
Labubu's Global Success
Through its partnership with POP MART, Labubu has achieved unprecedented global recognition. The character benefits from POP MART's extensive retail network, including physical stores across Asia, Europe, and North America, plus a robust online presence. This accessibility has made Labubu the more recognizable and collectible option for mainstream audiences.
Zimomo's Niche Appeal
Zimomo's collaboration with 52TOYS has resulted in a more specialized market approach. While this has limited mainstream visibility, it has created a devoted collector base that appreciates the character's unique aesthetic and limited availability. Zimomo releases are often more experimental and targeted toward serious collectors.
Collector Community & Culture

Collection Value & Investment Potential
Market Performance Analysis
Labubu Market Performance
- • Higher resale values for limited editions
- • Stronger brand recognition globally
- • More active secondary market
- • Better investment potential long-term
Zimomo Market Performance
- • More affordable entry point for new collectors
- • Steady appreciation in Asian markets
- • Growing collector base among younger demographics
- • Potential for future growth as brand develops
Which Should You Collect?
Choose Labubu If You:
- Prefer cute, innocent character designs
- Want easier access to new releases and variants
- Are interested in mainstream collectible market
- Value strong resale potential and market liquidity
- Enjoy a wide variety of series and collaborations
- Are new to designer toy collecting
Choose Zimomo If You:
- Prefer edgier, demon-inspired aesthetics
- Enjoy hunting for rare and limited releases
- Want to be part of a dedicated collector community
- Appreciate more experimental design approaches
- Don't mind limited availability and higher prices
- Are experienced collectors seeking unique pieces
Pro Collector Tip
Many serious collectors recommend starting with Labubu to understand the market, then expanding to Zimomo for variety. Both characters complement each other beautifully in a diverse collection, and understanding their differences helps make informed purchasing decisions.
Authentication & Identification
Spotting Authentic Figures
Due to their popularity, both characters face counterfeiting issues. Key authentication points:
Labubu Authentication
- • POP MART official packaging
- • Quality of ear sculpting
- • Paint application smoothness
- • Joint tightness and stability
Zimomo Authentication
- • 52TOYS packaging and seals
- • Horn detail and symmetry
- • Surface texture quality
- • Color accuracy and finish
Future Outlook
Both characters continue to evolve with new releases and collaborations. Labubu's mainstream success suggests continued growth and accessibility, while Zimomo's niche appeal ensures dedicated collector interest. The designer toy market's expansion into new regions and demographics benefits both characters, though in different ways.
As Kasing Lung continues to develop both IPs, collectors can expect innovative designs, new materials, and exciting collaborations that will keep both characters relevant in the evolving designer toy landscape.
Conclusion
While Labubu and Zimomo share the same creator and high-quality craftsmanship, they serve different roles in the designer toy ecosystem. Labubu offers accessibility, mainstream appeal, and strong investment potential, making it ideal for newcomers and casual collectors. Zimomo provides exclusivity, unique aesthetics, and dedicated community engagement, perfect for serious collectors seeking distinctive pieces.
The choice between them isn't necessarily either/or – both characters offer unique value propositions that can complement each other in a well-rounded designer toy collection. Understanding their differences helps collectors make informed decisions based on personal preferences, budget, and collection goals.