The Numbers
Let's start with what you're here for:
- 63+ unique series released since 2019
- 300+ individual designs across all collections
- 37 main series as of June 2025
- $9,000+ USD to collect everything (at retail)
That last number isn't a typo. If you want every Labubu, Zimomo, and Mokoko ever made, you're looking at a five-figure investment.
The Three Characters
Before diving into series, know this: Pop Mart's vinyl face dolls aren't just Labubu. There are three main characters:
| Character | Look | Personality |
|---|---|---|
| Labubu | 9 teeth, pointed ears, no tail | Troublemaker who means well |
| Zimomo | Bigger body, spiked tail | Cool leader, older brother vibes |
| Mokoko | Pink fur, heart-shaped nose | Pure sweetness |
Most collectors focus on Labubu, but completionists need all three.
Blind Box Series (The Main Event)
These are the $21.99-$27.99 mystery boxes everyone fights over.
Exciting Macaron (V1) | 心动马卡龙
Released: October 27, 2023 Price: $21.99/box, $131.94/set
The series that started the global craze. Standing position, adjustable limbs. Six regular designs named after desserts:
- Soymilk (cream)
- Lychee Berry (pink)
- Green Grape (green)
- Sea Salt Coconut (blue)
- Toffee (brown)
- Sesame Bean (gray)
Secret: Chestnut Cocoa (brown with red nose) — 1:72 odds
Have A Seat (V2) | 坐坐派对
Released: July 12, 2024 Size: 8 x 7 x 15 cm Price: $21.99/box, $131.94/set
The seated version. Softer, furrier material. Three expressions per design (eyes open, blinking, closed). Color-matched clasps.
Six regular + one secret:
- SiSi (yellow)
- HeHe (gray)
- BaBa (light brown)
- ZiZi (purple)
- QuWu (green)
- DaDa (pink)
Secret: DuoDuo (brown, red nose, extra eye sparkle)
Big Into Energy | 前方高能系列
Released: April 25, 2025 Size: 17 cm / 6.69 inches Price: $27.99/box, $167.94/set
The latest main series. Bigger size, bolder designs, more dynamic poses.
Special Edition: Rock The Universe — 38cm tall with pearl and alloy heart necklace.
Coca-Cola Collaboration
Released: January 24, 2025 Size: 15.5 x 17 cm Price: $39.99/box, $239.94/set
Winter-themed collab with the soda giant. Eleven designs featuring Coke branding. Higher price point reflects the licensing.
Core Edition Plush Dolls
Larger standalone pieces, typically $69.99-$119.99.
| Name | Release | Price | Size |
|---|---|---|---|
| Time to Chill | Oct 2022 | $69.99 | Standard |
| Jump for Joy | May 2023 | CNY 499 | Standard |
| Dress Be Latte | Oct 2023 | CNY 499 | Standard |
| Flip with Me | Jul 2024 | $84.99 | 20x15x40 cm |
| Fall in Wild | Jul 2024 | $84.99 doll, $30.99 keychain | 20x15x40 cm |
| Let's Checkmate | Feb 2025 | $114.99 doll, $39.99 pendant | 37 cm |
Seasonal & Holiday Editions
Limited runs that sell out immediately.
Chinese New Year
- Walk By Fortune (Dec 2023): CNY 499, limited to 3,000
- Best of Luck — overseas exclusive (Dec 2023): CNY 499, limited to 3,000
Valentine's Day
- Catch Me If You Like Me (Jan 2024): $99.99, 22x15x38 cm
- Two colors: 5,000 black + 2,700 pink
Halloween
- Happy Halloween Party - Sitting Pumpkin (Oct 2024): AU$50 for keychain
Special Releases
- Wings of Fantasy / Wings of Fortune (Oct 2024): $119.99 doll, $43.99 pendant, limited to 10,000
- Be Fancy Now (Mar 2024): CNY 599, limited to 6,458
Brand Collaborations
Labubu x big names:
| Collab | Release | Price | Notes |
|---|---|---|---|
| Vans - Oldskool Monsters Forever | Dec 2023 | CNY 599 | Limited to 6,654 |
| Coca-Cola | Jan 2025 | $39.99/box | 11 winter designs |
| One Piece | Early 2025 | Varies | 13 Monsters as anime characters |
| Uniqlo | 2024 | T-shirt prices | Apparel collab |
Zimomo Series
The leader of the tribe gets his own premium releases:
I Found You (Zimomo V1) | 大首领
Released: December 15, 2023 Size: 30 x 25 x 58 cm (22.8 inches tall) Price: $179.99
Angel in Clouds (Zimomo V2) | 大天使
Released: October 25, 2024 Size: 33 x 25 x 58 cm Price: $289.99
Both require display cases. The Angel in Clouds version is one of the most coveted pieces in any collection.
Mokoko Series
The sweetheart of the family:
| Name | Release | Price |
|---|---|---|
| Close to Sweet | Sep 2023 | CNY 399 doll, CNY 99 keychain |
| Fall Into Spring | Mar 2024 | CNY 599 doll, CNY 159 keychain |
| The Blue Diamond | Jun 2024 | CNY 159 keychain |
| Magic of Pumpkin | Oct 2024 | CNY 159 keychain |
| Twinkly Fairy Tale | Nov 2024 | CNY 159 keychain |
Regional Exclusives
The rarest of the rare—only available in specific countries:
| Name | Region | Price |
|---|---|---|
| Hide and Seek | Singapore only | S$37.90 |
| Good Lucky to You | Thailand only | THB 1,050 |
| Forest Fairy Tale | China only | 5,000 member points |
| Wacky Mart | China pop-ups only | CNY 199 |
These don't hit international markets. You either travel or pay resale.
The 2025 Lineup
What's released so far this year:
- January: Coca-Cola series
- February: Let's Checkmate
- April: Big Into Energy
- May: Forest Fairy Tale (China)
- June: Wacky Mart (China pop-ups)
- August: Pin for Love (26 letters + 4 symbols)
More series announced for the rest of 2025.
What It Costs to Collect Everything
Let's do the math on a complete collection:
| Category | Estimated Cost |
|---|---|
| All blind box series (full sets) | $3,000+ |
| Core edition plush dolls | $1,500+ |
| Seasonal/holiday editions | $2,000+ |
| Collaborations | $800+ |
| Zimomo/Mokoko | $1,200+ |
| Regional exclusives | $500+ (if you can find them) |
| Total | $9,000+ USD minimum |
That's at retail. Resale for rare pieces can double or triple the investment.
Authentication Tips
With this many series, fakes are everywhere:
- QR code: Scan it. Pop Mart's app will verify
- Tooth count: Always 9 for Labubu
- Box quality: Real boxes have crisp printing and proper fonts
- UV stamp: Newer releases have stamps on the right foot
- Community check: Post on r/PopMartCollectors for verification
The Reality Check
Nobody needs every Labubu ever made. Most collectors focus on:
- One or two blind box series they love
- A couple core edition pieces for display
- Maybe a regional exclusive if they travel
The completionist route is for investors and the truly obsessed. For everyone else, pick what sparks joy and don't chase every release.
New series drop almost monthly. The collection never ends—and that's either the appeal or the trap, depending on your perspective.