Who is Zimomo?
Zimomo is a character from THE MONSTERS series, designed by Hong Kong artist Kasing Lung. Unlike what many assume, Zimomo isn't just a Labubu variant—he's the only male character and the leader of the Elf tribe.
The name "Zimomo" was created by Kasing Lung's daughter. According to THE MONSTERS lore, the character is inspired by Papa Smurf from The Smurfs.
Quick Facts
| Detail | Info |
|---|---|
| Character Type | Elf tribe leader |
| Gender | Male (only male in THE MONSTERS) |
| Series | THE MONSTERS |
| Designer | Kasing Lung |
| Key Feature | Spiked, movable tail |
| Personality | Serious, mature, adventurous |
| Price Range | $43.99-$299.99 (varies by product) |
How to Tell Zimomo from Labubu
The most common question: How do you know if it's a Zimomo or Labubu?
The Tail Test:
- Zimomo = has a spiked tail (movable via internal skeleton)
- Labubu = no tail
This is the definitive way to identify Zimomo. If it has a tail, it's Zimomo.
Other Differences:
| Feature | Zimomo | Labubu |
|---|---|---|
| Tail | Spiked, movable | None |
| Face shape | Round | Oblong |
| Eyes | Larger, rounder | Oblong |
| Size | Approximately 2x larger | Smaller |
| Expression | Serious, less smile | Mischievous grin |
| Gender | Male | Female |
| Role | Leader | Member of tribe |
Zimomo's Personality
In THE MONSTERS lore, Zimomo serves as the leader and protector:
- Serious nature: Less playful than other monsters
- Protective: Looks after the other elves
- Wise guide: The "big brother" figure
- Adventurous: Leads with maturity and stability
- Disciplined: Tries to keep the mischievous tribe in line
While Labubu causes trouble, Zimomo is the responsible one who maintains order.
Design Characteristics
Physical Features:
- Taller stature than other monsters
- Spiked tail with internal skeleton for posing
- Round head with larger eyes
- Less pronounced smile (serious expression)
- Same general monster aesthetic as THE MONSTERS family
Notable Editions:
- 2018 STS Exhibition: Original color version (dark gray body, light gray face, maroon eye contours and fingertips)
- 2019 Mint Green Edition: Hong Kong Dahood sneaker store 15th anniversary (mint green body with white-gradient ears, legs, and tail)
Available Products
Major Releases:
| Product | Price | Release Date |
|---|---|---|
| I Found You (Doll) | $199.99 | December 15, 2023 |
| Angel in Clouds | $299.99 | October 25, 2024 |
| Warm Sweater (Figurine) | $43.99 | December 11, 2025 |
| SpongeBob x Zimomo | Blind box | April 30, 2021 |
Product Types:
- Vinyl Face Dolls (large format, $199-$299)
- Figurines ($43.99)
- Collaboration pieces (SpongeBob crossover)
- Limited edition releases
Price Comparison: Zimomo vs Labubu
| Character | Standard Price | Premium Collectibles |
|---|---|---|
| Labubu | ~$22 | $50-$150 |
| Zimomo | $43.99+ | $180-$299 |
Zimomo consistently commands higher prices because:
- Rarer releases - fewer Zimomo products exist
- Limited editions - often numbered/exclusive
- Larger size - more material costs
- Collector demand - scarcity drives value
Why Collectors Want Zimomo
1. Rarity Labubu has dozens of series. Zimomo has far fewer releases, making each one more collectible.
2. Unique Position As the only male and leader, Zimomo offers something different from the Labubu-dominated lineup.
3. Investment Value Limited releases like "I Found You" and "Angel in Clouds" appreciate quickly. The Angel in Clouds ($299.99 retail) now trades above $400 on secondary markets.
4. Complete Collection Serious THE MONSTERS collectors need Zimomo to have the full character set.
5. Design Appeal The spiked tail and serious expression appeal to collectors who want variety beyond Labubu's mischievous aesthetic.
Collecting Tips
For Zimomo Specifically:
-
Act Fast on Releases Zimomo products sell out quickly. Sign up for POP MART notifications.
-
Verify the Tail Check that the tail is movable with internal skeleton—this confirms authenticity and full functionality.
-
Consider the Role Zimomo pairs well with Labubu displays. The leader/follower dynamic creates interesting scenes.
-
Watch for Collaborations SpongeBob x Zimomo and similar crossovers are unique collectibles.
-
Check Size Before Buying Zimomo dolls are larger than Labubu. Plan display space accordingly.
Authentication
When buying Zimomo figures:
Check For:
- POP MART packaging with holographic sticker
- QR code that scans in official app
- Movable tail with internal skeleton
- Correct size (larger than Labubu)
- Serious expression with less pronounced smile
Avoid:
- Prices significantly below market
- Missing packaging
- Fixed/non-movable tail
- Wrong proportions
Where to Buy
Retail:
- POP MART stores worldwide
- POP MART official website and app
- Authorized retailers
Resale:
- StockX (authenticated marketplace)
- eBay (verify seller ratings)
- Facebook collector groups
- Mercari (popular in Japan/US)
The Papa Smurf Connection
According to THE MONSTERS wiki, Zimomo is based on Papa Smurf from The Smurfs. This explains:
- The leader role
- The wise, protective personality
- The more serious demeanor
- The "father figure" to the tribe
Kasing Lung drew inspiration from the classic character while creating something distinctly his own.
Conclusion
Zimomo is more than "the Labubu with a tail." He's the only male, the tribe leader, and a character with distinct personality traits that set him apart from his more famous counterpart.
For collectors, Zimomo represents rarity, value, and completeness. While Labubu dominates the market, those who understand THE MONSTERS universe know that Zimomo is essential.
The serious expression. The spiked tail. The leader who keeps the mischievous elves in line. That's Zimomo.