The Answer
The pink Labubu is called Lychee Berry. It's part of THE MONSTERS - Exciting Macaron series, first released in October 2023.
That's the simple answer. Now here's everything you need to know about this specific character.
Exciting Macaron Series Overview
The Exciting Macaron series launched in October 2023 as the first Labubu keyring line. POP MART released it with the Chinese name "心動馬卡龍" (Heart-Fluttering Macaron).
Series Details:
- Release Date: October 2023 (keyring), October 26, 2023 (Vinyl Face)
- Height: 2.36 inches (Vinyl Face version)
- Price: $21.99 per blind box
- Total: 6 regular characters + 1 secret
All 7 Characters in Exciting Macaron
| Character | Color | Description |
|---|---|---|
| Soymilk | Creamy white | Gentle, natural feel, versatile color |
| Lychee Berry | Pink | Bright berry tone, sweet and gorgeous |
| Green Grape | Green | Fresh muscat color, refreshing |
| Sea Salt Coconut | Blue | Dull blue, calm and mature |
| Toffee | Brown beige | Warm caramel-like tone |
| Sesame Bean | Gray | Chic, sophisticated look |
| Chestnut Cocoa | Dark brown | SECRET - 1/72 probability (1.3%) |
Why Lychee Berry is the Most Popular
Lychee Berry became the fan-favorite for specific reasons:
1. Color Psychology Pink triggers emotional responses more than any other color in the series. The bright berry tone stands out in photos and catches attention on social media.
2. Guessing Culture In blind box collecting, "guessing" which figure you'll get creates excitement. Lychee Berry's distinct pink color makes it easy to show off when you pull it.
3. Gift Appeal The sweet pink color makes Lychee Berry the most common choice for gifts. It works for birthdays, anniversaries, and "just because" presents.
4. Social Media Presence Instagram and TikTok feeds favor pink. Lychee Berry photographs well and generates engagement.
Different Exciting Macaron Versions
POP MART released multiple versions of the Exciting Macaron series:
| Version | Release Date | Size | Price |
|---|---|---|---|
| Original Keyring | October 2023 | Keychain size | ~$15 |
| Vinyl Face Blind Box | October 26, 2023 | 2.36 inches | $21.99 |
| Tasty Macarons Vinyl Face | July 12, 2024 | 6.7 inches | $27.99 |
| Plush Bag Charm | December 2024 | 17 cm | ~$25-30 |
Each version includes all 7 characters including Lychee Berry.
How to Get Lychee Berry Specifically
Blind box format means you can't choose which character you get. Here are your options:
Option 1: Buy Boxes Until You Pull It
- Standard probability: 1 in 6 for regular characters
- Full case of 12 typically guarantees one of each regular
- No guarantee for secret Chestnut Cocoa
Option 2: Resale Market
- StockX, eBay, Mercari sell individual figures
- Lychee Berry resale: $25-50 depending on version
- Higher than retail but guaranteed
Option 3: Trading Communities
- Facebook groups, Discord servers, Reddit r/PopMartCollectors
- Trade duplicates for the character you want
- Verify authenticity before trading
Lychee Berry Resale Values
Current market prices for Lychee Berry specifically:
| Version | Retail | Resale Range | Premium |
|---|---|---|---|
| Original Keyring | ~$15 | $20-35 | +33% to +133% |
| Vinyl Face | $21.99 | $30-50 | +36% to +127% |
| Large Vinyl Face | $27.99 | $40-60 | +43% to +114% |
| Plush Charm | ~$25 | $35-55 | +40% to +120% |
Prices fluctuate based on availability and demand spikes from celebrity sightings.
The Secret: Chestnut Cocoa
While Lychee Berry is popular, the real chase is Chestnut Cocoa—the secret character.
- Probability: 1/72 (approximately 1.3%)
- Color: Dark brown with unique details
- Resale: $200-400+ depending on version
- Appeal: Collectors pay premium for rarity
You'd need to buy 72 boxes on average to pull one Chestnut Cocoa. Most collectors buy on resale instead.
Authentication for Lychee Berry
Fakes exist for popular characters. Check these details:
Genuine Lychee Berry:
- Exactly 9 teeth
- Consistent pink coloring throughout
- Sharp ear sculpting
- QR code scans in POP MART app
- Holographic sticker on packaging
- Smooth material texture
Red Flags:
- Price significantly below market
- No original packaging
- Blurry box printing
- Wrong number of teeth
- Rough material feel
Other Pink Labubu Characters
Lychee Berry isn't the only pink option across all series:
Have a Seat Series (V2):
- Boba Tea features pink elements
- Released July 2024
Big Into Energy Series (V3):
- ID figure has pink variants
- Released April 2025
Various Plush Releases:
- Wings of Fantasy has pink colorways
- Seasonal releases feature pink themes
But when collectors say "pink Labubu," they usually mean Lychee Berry from Exciting Macaron.
Why "Lychee Berry"?
The name follows the macaron flavor theme:
- Soymilk = Traditional Asian drink flavor
- Lychee Berry = Sweet fruit combination flavor
- Green Grape = Fresh fruit flavor
- Sea Salt Coconut = Tropical flavor
- Toffee = Classic candy flavor
- Sesame Bean = Traditional dessert flavor
- Chestnut Cocoa = Rich autumn flavor
Each character's color matches its flavor name.
Where to Buy
Retail (Guaranteed Authentic):
- POP MART stores worldwide (288 in China, 37 in US)
- POP MART official website and app
- Authorized retailers (Amazon, Target in select regions)
Resale (Verify First):
- StockX (authenticated marketplace)
- eBay (check seller ratings)
- Mercari (popular in Japan)
- Facebook collector groups
Final Answer
The pink Labubu is called Lychee Berry. It's from the Exciting Macaron series, released October 2023, priced at $21.99-$27.99 depending on version.
If you want it specifically: buy resale for guaranteed access, or purchase full cases for better odds in blind box format. Check authentication details before buying from unofficial sources.
Now you know exactly what to search for.