The Quick Numbers
Blind boxes retail at $15-$30. Common figures resell for $25-$60. Secret rares hit $400-$500+. The Labubu x Vans collab sold for $10,503 on eBay. A life-size Labubu went for $150,000 at Beijing auction in June 2025.
That's the range. Now let's break it down.
Retail Prices by Series
Here's what POP MART actually charges:
| Series | Single Box | Full Set | Release Date |
|---|---|---|---|
| Exciting Macaron (V1) | $21.99 | $131.94 | Oct 2024 |
| Have A Seat (V2) | $21.99 | $131.94 | Jul 2024 |
| Big Into Energy (V3) | $27.99 | $167.94 | Apr 2025 |
| Coca-Cola Collab | $39.99 | $239.94 | Jan 2025 |
| Vinyl Face Dolls | $39.99 | — | Feb 2025 |
| Wings of Fantasy Plush | $119.99 | — | Oct 2024 |
| Wings of Fantasy Card | $43.99 | — | Oct 2024 |
Regional exclusives cost more:
| Edition | Price | Limit |
|---|---|---|
| WALK BY FORTUNE (CNY) | CNY 499 (~$69) | 3,000 sets |
| BEST OF LUCK (Overseas) | CNY 499 (~$69) | 3,000 sets |
| Catch Me If You Like Me | $99.99 | 5,000 black + 2,700 pink |
| Vans Collab | CNY 599 (~$83) | 6,654 sets |
| BE FANCY NOW | CNY 599 (~$83) | 6,458 sets |
| Hide and Seek (Singapore) | S$37.90 | Singapore only |
| Good Lucky (Thailand) | THB 1,050 | Thailand only |
Resale Market Reality
Average resale price in 2025: $121 (StockX data, first half of 2025)
Average price premium: 23% above retail
| Category | Retail | Typical Resale | ROI |
|---|---|---|---|
| Common blind box pull | $22 | $25-$60 | +14% to +173% |
| Sought-after common | $22 | $50-$70 | +127% to +218% |
| Secret/ID variant | $22 | $400-$500+ | +1,718%+ |
| Limited plush | $120 | $200-$300 | +67% to +150% |
| Collaboration pieces | $83-$100 | $500-$2,000 | +500%+ |
Record Sales
The highest documented Labubu sales:
| Item | Original Price | Sale Price | Platform |
|---|---|---|---|
| Life-size Labubu | Unknown | $150,000 | Beijing auction (Jun 2025) |
| Vans Collab (opened) | ~$85 | $10,503 | eBay |
| Secret ID (Big Into Energy) | $28 | ~$1,800 | Collector market |
| Wings of Fantasy special | $120 | $1,700-$2,000 | Secondary market |
| Dress Be Latte | — | $1,700-$2,000 | Collector market |
What Drives Prices
Five factors that matter:
-
Secret/Chase status — 1:72 odds create scarcity. The ID figure from Big Into Energy commands ~$1,800 because most buyers never pull one.
-
Size and format — Standard blind box figures are cheap. 58cm vinyl face dolls, oversized plush, and display pieces cost more and appreciate faster.
-
Collaboration status — Vans, Coca-Cola, and artist partnerships create collector FOMO. Limited production numbers guarantee price jumps.
-
Condition — Sealed boxes worth more than opened. Mint condition with original packaging essential for high-value sales.
-
Time since release — Early series (2019-2020) appreciate. Recent releases need time to establish secondary market value.
Regional Price Differences
Same figure, different prices:
| Region | Blind Box Price | Notes |
|---|---|---|
| China (Mainland) | CNY 59-69 (~$8-10) | Factory source, lowest prices |
| Hong Kong | HKD 80-120 (~$10-15) | Tax-free, early access |
| Japan | ¥1,800-2,500 (~$12-17) | Good selection |
| Korea | KRW 15,000-20,000 (~$12-16) | Popular market |
| USA | $15-22 + tax | Including shipping |
| Europe | €15-25 + VAT | Highest prices |
Real example from collector community: A Crybaby figure costs $54 in US (tax and shipping included) but only $27 in Japan with tax-free shopping.
Market Data 2025
TikTok Shop sales: $5.5 million in June 2025 alone (higher than all of 2024)
StockX volume: Doubled between January-June 2025
POP MART Labubu revenue: Up 668% in first half of 2025
The market is growing, not stabilizing. Prices reflect that momentum.
Price Tiers for Collectors
Entry level ($20-$60):
- Standard blind box at retail
- Common resale figures
- Non-chase pulls
Mid-range ($100-$500):
- Secret/chase variants
- Limited edition plush
- Sealed full sets
High-end ($500-$3,000):
- Artist collaborations
- Regional exclusives (complete)
- Early series (2019-2020)
- Large format vinyl
Ultra-rare ($3,000+):
- One-of-one prototypes
- Auction pieces
- Life-size figures
- Error variants
Where to Buy
Retail (guaranteed authentic):
- POP MART stores (288 in China, 37 in US)
- POP MART website and app
- Official roboshops (vending machines)
Resale (verify authenticity):
- StockX (authenticated marketplace)
- eBay (check seller ratings)
- Facebook collector groups
- Discord communities
Avoid:
- Suspiciously low prices
- Sellers without authentication
- "Too good to be true" deals
Investment Reality Check
Not every Labubu appreciates. Here's what actually happens:
Appreciates:
- Secret/chase variants
- Limited collaborations
- Early discontinued series
- Large format display pieces
Holds value:
- Popular common figures
- Complete sealed sets
- Good condition opened figures
Depreciates:
- Damaged items
- Common overproduced figures
- Figures without packaging
- Fakes (worth nothing)
Authentication Matters
At these prices, counterfeits flood the market.
Check for:
- Teeth count — exactly 9
- QR code that scans in POP MART app
- Ear sculpting quality
- Material consistency
- Proper packaging with holographic stickers
Red flags:
- Price significantly below market
- No original packaging
- Blurry printing on box
- Wrong material texture
The Bottom Line
Labubu retail stays accessible at $22-$40 per box. Resale premiums average 23% but spike for rare variants. The market grew 668% in early 2025 and shows no signs of slowing.
For collectors: Buy what you love at retail when possible. Resale prices are volatile.
For investors: Limited collaborations and secret variants have the clearest appreciation path. But this is a collectibles market—no guarantees.
The $150,000 Beijing auction sale proves ceiling is high. The $22 blind box proves floor stays accessible. Everything between depends on rarity, timing, and collector demand.