THE MONSTERS Exciting Macaron Series Overview
Released October 27, 2023, the Exciting Macaron Vinyl Face series transforms Labubu into adorable macaron-flavored plush collectibles. This "Tasty Macarons" series became an instant hit among collectors, combining the beloved vinyl face technology with soft, huggable plush bodies in delicious pastel colors inspired by French confectionery.
Quick Facts
| Detail | Info |
|---|---|
| Release Date | October 27, 2023 |
| Format | Vinyl Face Blind Box |
| Total Figures | 6 Regular + 1 Secret |
| Original Price | $27.99/box, $130/case of 6 |
| Current Price (2025) | $35-55/box |
| Material | ABS/PVC (face), Plush (body) |
| Height | 6.7 inches (17 cm) |
| Secret Figure | Chestnut Cocoa |
| Secret Pull Rate | 1:72 (~1.39%) |
| Secret Value | $85-90 |
All 6 Macaron Flavors + Secret
Each figure represents a delicious macaron flavor:
| # | Flavor | Design Features |
|---|---|---|
| 1 | Soymilk | Creamy white, versatile neutral tone |
| 2 | Lychee Berry | Pink pastel, most popular for photos |
| 3 | Green Grape | Fresh green, vibrant spring aesthetic |
| 4 | Sea Salt Coconut | Crisp minimal white with blue accents |
| 5 | Toffee | Warm earthy brown, cozy autumn feel |
| 6 | Sesame | Deep charcoal gray, sophisticated tone |
| SECRET | Chestnut Cocoa | Brown chocolate variant, 1:72 rarity |
Design Characteristics
Vinyl Face Technology:
- ABS/PVC articulated face with signature Labubu features
- Nine crisp white teeth (authentication marker)
- Pink/orange blushing accents
- Expressive eyes with quality paint application
Plush Body Features:
- Soft, huggable macaron-colored fur
- Height: 6.7 inches (17 cm)
- Quality stitching with color-matched thread
- Limited foot articulation, adjustable head and arms
Most Popular Flavors
Based on collector preferences and resale demand:
#1 Lychee Berry (Pink) - The crowd favorite for its photogenic pastel look, perfect for social media and matching accessories.
#2 Soymilk (Cream White) - A practical neutral that matches any collection or outfit, extremely versatile.
#3 Toffee - Warm earthy tones beloved for their cozy, autumn aesthetic.
#4 Sea Salt Coconut - Clean, minimal aesthetic appeals to modern design sensibilities.
Current Market Analysis (2025)
| Item | Market Price |
|---|---|
| Single Figure | $35-55 |
| Complete Standard Set (6) | $200-250 |
| Complete Set with Secret | $300-350 |
| Chestnut Cocoa Secret Only | $85-90 |
| Unopened Case (6 boxes) | $150-180 |
Investment Performance:
- Steady appreciation from $130 case to $200+ complete set
- Secret variant maintains $85-90 value consistently
- Lychee Berry commands slight premium over other flavors
- Strong ongoing demand due to social media popularity
Authentication Guide
Verify authentic Exciting Macaron pieces:
Check For:
- Exactly 9 crisp white teeth on Labubu face
- Realistic pink/orange blushing, not overly red
- Matte, textured packaging (not glossy)
- Scannable QR code linking to POP MART verification
- Official tag with clear POP MART logo
Counterfeits Often Have:
- Wrong number of teeth (often 10) or blurry teeth
- Glossy, smooth packaging
- Missing or non-functional QR codes
- Patchy or incorrect coloring
- Poor stitching quality
Warning: Some counterfeiters use real boxes with fake figures inside. Always verify figure details even if packaging looks authentic.
Collecting Strategy
Building a Complete Set:
- Case Purchase - Best value at $130 for guaranteed 6 different figures
- Flavor Priority - Start with Lychee Berry or Soymilk for highest satisfaction
- Trading Communities - Active exchanges for duplicates and specific flavors
- Secret Hunt - Budget $85-90 separately for Chestnut Cocoa
Display Ideas:
- Arrange by color gradient (light to dark)
- Create patisserie-themed display with other food collectibles
- Use soft LED lighting to enhance pastel colors
- Group all 7 for complete flavor collection showcase
Why This Series Is Popular
1. Vinyl Face Innovation Combines articulated vinyl face with plush body for unique tactile experience.
2. Social Media Appeal Pastel colors photograph beautifully, driving Instagram and TikTok popularity.
3. Accessible Price Point $27.99 per box offers reasonable entry for new collectors.
4. Gift-Friendly Theme Macaron aesthetic appeals beyond typical designer toy collectors.
Perfect For
- Pastel aesthetic lovers seeking photogenic collectibles
- New collectors wanting accessible entry into Labubu
- Food and confectionery theme enthusiasts
- Gift buyers looking for universally appealing presents
- Social media creators needing aesthetic props
- Plush collectors preferring soft, huggable figures
Where to Buy
Retail:
- POP MART stores worldwide ($27.99)
- POP MART official app
- Target (varies $35-54)
- Walmart (varies $35-43)
- Amazon (varies by seller)
Secondary Market:
- StockX (authenticated)
- eBay (verify seller ratings)
- Mercari (Japan/US)
- Facebook collector groups
Care Instructions
Maintaining Your Collection:
- Display in glass cabinets to minimize dust on plush
- Avoid direct sunlight to preserve color vibrancy
- Keep relative humidity moderate for vinyl integrity
- Handle vinyl face gently to preserve articulation
- Spot clean plush with gentle fabric cleaner if needed
The Chestnut Cocoa Secret
The secret Chestnut Cocoa variant stands out with its rich brown chocolate coloring:
- Pull Rate: 1 in 72 boxes (~1.39%)
- Current Value: $85-90
- Identification: Brown fur contrasting with standard pastel colors
- Availability: More accessible than many 1:144 secrets
The 1:72 rate makes it more obtainable than standard 1:144 secrets, balancing rarity with achievability.
Conclusion
THE MONSTERS Exciting Macaron Vinyl Face series delivers irresistible charm through its macaron flavor theme, vinyl face technology, and plush body combination. The 6.7-inch figures in pastel Lychee Berry pink, Soymilk cream, and other delicious colors have become social media favorites and collector staples.
At $27.99 retail per box with a complete case offering 6 unique figures for $130, the series provides excellent value for new and experienced collectors alike. The Chestnut Cocoa secret at $85-90 with 1:72 odds offers a reasonable chase without extreme rarity frustration.
For those seeking photogenic, huggable Labubu collectibles with accessible pricing and strong community appeal, the Exciting Macaron series satisfies every sweet craving.