THE MONSTERS Coca-Cola Series Overview
Released November 22, 2024, the Coca-Cola Series marks THE MONSTERS' premium collaboration with one of the world's most iconic brands. This winter holiday-themed collection features both Labubu and Zimomo enjoying après-ski adventures with the classic Coca-Cola beverage.
Quick Facts
| Detail | Info |
|---|---|
| Release Date | November 22, 2024 |
| Format | Blind Box |
| Total Figures | 10 Regular + 1 Secret |
| Original Price | $15.90/box (SGD), ~$35/box (US) |
| Hidden Figure | Labubu Express |
| Hidden Pull Rate | 1:120 |
| Size Range | 7.7-10.7 cm (3.0-4.2 inches) |
The Collection
The series captures winter holiday adventures with Coca-Cola:
Regular Figures (1:10 pull rate each):
- Little Snowman - Winter companion theme
- Special Sofa - Relaxation with Coca-Cola
- Snowy Mountain - Alpine adventure
- Surf With Me - Unexpected beach crossover
- Additional winter and holiday themes
Secret Figure (1:120 pull rate):
- Labubu Express - Brown monster driving a cart full of Coca-Cola bottles
Key Features
Characters Featured:
- Labubu - Multiple winter variations in white fur
- Zimomo - Returns with his signature spiked tail, bringing Coca-Cola as a gift from the human world
Design Highlights:
- White fur coating for winter aesthetic
- Coca-Cola bottles and cans as accessories
- Skiing and winter sports gear
- Holiday festive elements
- Premium brand integration with iconic red and white
Vinyl Face Plush Version (V3)
A separate Vinyl Plush Blind Box version released December 20, 2024:
| Detail | Info |
|---|---|
| Price | $37.90/box, $227.40/case of 6 |
| Size | 15.5-17 cm |
| Figures | 3 designs (2 regular + 1 secret) |
V3 Designs:
- Surprise Shake (50% chance) - Labubu with Santa hat holding cola bottle
- Happy Factor (50% chance) - Labubu with red scarf holding cola can
- Mystery Guest (1:72 chance) - Brown fur Labubu housed inside Coca-Cola can with removable lid
Why This Collaboration Matters
1. Global Brand Partnership Coca-Cola's century-plus heritage meets contemporary designer toy artistry.
2. Dual Character Focus Both Labubu and Zimomo featured prominently - Zimomo returns as the leader bringing gifts.
3. Premium Positioning Higher price point ($35 US) reflects collaboration prestige.
4. Multi-Format Release Both figures and vinyl plush versions expand collecting options.
Current Market Analysis (2025)
| Item | Market Price |
|---|---|
| Single Figure | $35-50 |
| Complete Set (11) | $400-500 |
| Labubu Express Hidden | $150-200 |
| V3 Mystery Guest | $200+ |
Investment Outlook:
- Recent release with strong demand
- Brand collaboration commands premium
- Mystery Guest plush particularly sought after
- Zimomo's inclusion adds collector appeal
Authentication Tips
Verify authentic Coca-Cola Series pieces:
Check For:
- Coca-Cola trademark accuracy
- POP MART holographic sticker on packaging
- Correct size (7.7-10.7 cm for figures)
- Quality of Coca-Cola branding elements
Counterfeits Often Have:
- Incorrect Coca-Cola logo details
- Poor quality red coloring
- Missing trademark symbols
- Cheap plastic feel
Collecting Strategy
Building a Complete Set:
- Case Purchase - Best value for regular figures
- Single Box Hunting - For specific variants
- V3 Focus - Different collection with plush format
- Mystery Guest Priority - Budget separately for secret editions
Display Ideas:
- Winter wonderland themed display
- Coca-Cola memorabilia integration
- Holiday seasonal rotation
- Red and white color coordinated shelf
Perfect For
- Coca-Cola brand collectors extending into designer toys
- Pop culture collectors documenting brand collaborations
- Holiday and winter theme collectors
- Investment-focused collectors seeking brand prestige
- Those wanting statement pieces with global recognition
- Zimomo collectors (he appears in this series)
Where to Buy
Retail:
- POP MART stores worldwide
- POP MART app
- Authorized retailers
Secondary Market:
- StockX (authenticated)
- eBay (verify seller ratings)
- Mercari (Japan/US)
- Facebook collector groups
The Zimomo Connection
A special narrative element: Zimomo returns from the human world bringing Coca-Cola as a gift for Labubu. This storyline:
- Reinforces Zimomo's leader/explorer role
- Connects THE MONSTERS lore with brand integration
- Features both characters with their distinct identities (Zimomo has tail, Labubu doesn't)
Legacy & Impact
The Coca-Cola Series represents:
- Brand Evolution: THE MONSTERS reaching global brand partnerships
- Premium Market: Higher price point for collaboration releases
- Design Excellence: Successful integration of iconic branding
- Multi-Format Strategy: Figures and plush versions expanding reach
Conclusion
THE MONSTERS Coca-Cola Series stands as a landmark brand collaboration bringing together one of the world's most recognized brands with beloved designer toy characters. The winter holiday theme, premium positioning, and inclusion of both Labubu and Zimomo create exceptional collectible appeal.
Whether collecting for brand heritage, designer toy appreciation, or investment potential, the Coca-Cola Series delivers global recognition with THE MONSTERS charm. The Mystery Guest hidden in V3 format - a brown Labubu emerging from a Coca-Cola can - has already become an iconic collector piece.